INEEDA




Multidisciplinary creative and designer (illustrator and photographer in my spare time).

To get to know us a little more... My name is Raquel Blázquez, I studied graphic design and multimedia at the UDIT University in Madrid, after that, I continued my training doing several courses of VFX digital postproduction.
As for my professional experience, after going through several internships, I currently work in an advertising agency, in the Marketing and communication department.

I'm passionate about designing and drawing, the photo-photography of everyday situations and I would love to have a podcast (an interesting one).


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TUNA, CASA DE COMIDAS


Design, branding, and visual development for an emerging restaurant in Madrid.

Our initial goal was to revive the traditional Castilian names once used in local shops and reintroduce that style of establishment.

Once the name was chosen, the entire aesthetic was inspired by the imagery of old cantinas, maintaining an elegant yet modern style.

The predominant colors are shades of red and cream, creating a warm and welcoming feeling, typically associated with tradition and homeliness.

The typography is in red with a classic and friendly style, reinforcing the restaurant's identity. The fonts seem to be sans-serif, providing modernity and clarity to the communication.



EL DELANTAL DE DORITA


Design, branding, and visual development for an emerging restaurant in Madrid.

Our initial goal was to revive the traditional Castilian names once used in local shops and reintroduce that style of establishment.

Once the name was chosen, the entire aesthetic was inspired by the imagery of old cantinas, maintaining an elegant yet modern style.

The predominant colors are shades of red and cream, creating a warm and welcoming feeling, typically associated with tradition and homeliness.

The typography is in red with a classic and friendly style, reinforcing the restaurant's identity. The fonts seem to be sans-serif, providing modernity and clarity to the communication.





LA CROUTE

Design and development of the visual identity of a bakery.

I felt it was important to give it value from the beginning. To develop the narrative of the naming, I based it on an insight that we can all understand: "going out to buy bread and eating the crusty part (or currusco) before getting home."

From this anecdote that we all know and based on the origins of the baguette, I found a French term that refers to the bread's crust:

La Croute.


For the logo, I drew a simple linear illustration of a croissant, which I integrated into the logo by replacing the “o” in La Croute. From there, I took some pictures of someone buying the bread, which I later used in the signage and on social media.

My goal was to establish a distinctive identity with a modern and elegant aesthetic that would position the bakery as an attractive place for lovers of good bread and baked goods.
Lorem Ipsum...

SINHOGARISMO



This project focuses on an awareness and sensitization campaign about the issue of homelessness. It highlights how the city not only fails to prevent this crisis but also actively contributes to exclusion.

The campaign points out that urban furniture and public spaces often create a hostile environment for homeless individuals, making it difficult for them to find safety and comfort.

The project is based on a historical review of poverty and social exclusion, tracing its development to the present day. It also includes an analysis of previous campaigns and other related concepts to provide a comprehensive understanding of the issue.


  Selected project for the exhibition "From Spain With Design," the expository project of the Spanish Network of Associations displayed in the Matadero cultural space.

 


CASE STUDY- Turismo de Asturias


Client:
Turismo de Asturias

Project Overview:
We were tasked with developing and executing a case study of the national campaign titled "Asturias, Vuelve al Paraíso" (Asturias, Return to Paradise). This campaign was strategically launched to coincide with the inauguration of the high-speed train connecting Madrid and Asturias.

Objectives:

Promote Asturias: To highlight the natural beauty, cultural richness, and unique attractions of Asturias as a premier travel destination.
Boost Tourism: To increase the number of visitors to Asturias, leveraging the new high-speed train route to make travel more convenient.
Brand Awareness: To strengthen the brand identity of Asturias as a paradise for travelers within Spain and beyond.
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CASE STUDY - PERU


Client:
PERU

Development and execution of a successful case of a multimedia campaign launched in 2023: Peru Now.

Motion Design / Animation / Creative Production



CÓLERA



Cólera is a ceramics studio located in the Lavapiés neighborhood.

Brand Objective: The goal of the brand is to bring the ancient art of ceramics closer to new generations, using a modern and simple aesthetic.

Details:
  • Location: Situated in Lavapiés, an area known for its vibrant cultural scene and artistic community.

  • Vision: To blend traditional ceramic techniques with contemporary design, making the art form accessible and appealing to younger audiences.

  • Aesthetic: Focus on clean lines, minimalist designs, and modern color palettes to create pieces that fit seamlessly into modern homes and lifestyles.

  • Engagement: Through workshops, exhibitions, and collaborations, Cólera aims to foster a deeper appreciation for ceramics among new audiences, encouraging both appreciation and participation in the craft.

@danzaporlavida_org



Graphic Proposal, Creative Direction, and Development of the Aesthetic and Visual Line for the @danzaporlavida_org Account Belonging to the National Ballet of Cuba

We were commissioned to bring the @danzaporlavida_org Instagram account to life from scratch. The objective was to promote and raise awareness about the tour of Cuban dancers across Spain. This project encompasses the complete creative direction, graphic proposal, and development of a cohesive aesthetic and visual identity for the account.

@lugares_conalma


Project Overview: This personal project aims to showcase places, spots, or individuals that I believe have a unique and special quality. It is a fusion of analog photography and design, created in response to the overwhelming number of social media accounts that constantly bombard us with new openings—many of which disappear just as quickly as they emerge.